Attention! The Revolution has Already Begun
Has the Age of Attention Scarcity given way to the Attention Revolution? Recent data from Ofcom shows that over the past 12 months, discontent with online life is growing – and people’s behaviours are changing too, with major consequences for the media, advertisers, and communications. As more people avoid the ad-funded internet, and public support for restrictions and bans increases, what’s stopping industry and government from changing?
Claire Coady and James Wickham discuss a year after Claire's Attention Scarcity paper, how we should rethink the media ecosystem, and how attention-aware thinking can help us save it.
Mentioned in this show:
- The Age of Attention Scarcity - the paper that started this: https://tinyurl.com/2mejpyp2
- Ofcom: 59% of UK adults say that the benefits of being online outweigh the risks - down from 71% one year ago. https://tinyurl.com/3sbdp6yn
- Deloitte: 29% of Gen Z smartphone users have deleted a social media app in the last 12 months, citing fatigue, misinformation, and a negative effect on their mental health https://tinyurl.com/3kmfk8ps
- Ofcom: AI usage reduces Google search clicks, growth in traffic to AI services in 2025 coincides with decrease in traffic to search engines, increase in traffic to news aggregators and health services at the expense of ad-funded news and information websites https://tinyurl.com/4sv662vy
Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.
- Hosted by: Claire Coady & James Wickham
- Produced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.com
- Find out more on our website https://canwehaveyourattention.com
- Got a story for us? Email us: hello@canwehaveyourattention.com
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