Episode 2: Everything, everywhere, all at once.

In this episode the founder of the Attention Practice, Claire Coady, and broadcaster & journalist James Wickham consider who is selling your attention, who's buying it - and why. We also cover the important topics of haberdashery, video games, MTV and jazz. 

Show notes: 
How Brands Grow by Byron Sharp https://uk.bookshop.org/a/16591/9780195573565 
The Sirens’ Call by Chris Hayes https://uk.bookshop.org/a/16591/9781914484940 
Internet Matters research on understanding online news on children’s and young people’s wellbeing: https://www.internetmatters.org/hub/research/impact-online-news-childrens-wellbeing/ 
WARC - Neuroscience - what it is and how to evaluate marketing effectiveness https://www.warc.com/newsandopinion/opinion/warc-from-home-neuroscience--what-it-is-and-how-it-helps-evaluate-marketing-effectiveness/en-gb/3602 
Tim Wu’s The Attention Merchants lays out the evolution of the attention economy (at least until 2017) https://uk.bookshop.org/a/16591/9781782394853 
Meta’s financial results and reports: https://investor.atmeta.com/financials/ Alphabet (Google) investor relations: https://abc.xyz/investor/ NOTE: Claire references a figure: “90% of Google’s earnings come from advertising.” When rolled into Alphabet, it’s more like 75%. Google earns money from subscription services and Google Cloud and workspace. The benefit of being the maker of Android.